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Tugas 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya

<p><br></p><p style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Tugas 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya </span></b></p><p style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Tugas 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" border="0" data-original-height="587" data-original-width="500" height="400" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w341-h400-rw/EKMA456802.jpg" title="Tugas 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" width="341"></a></div><p></p><p align="center" class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: center;"><br></p>

<p align="center" class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: center;"><b style="mso-bidi-font-weight: normal;"><span face=""Arial",sans-serif" style="color: #365f91; font-size: 10pt;">TUGAS 3<o:p></o:p></span></b></p>

<p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><br></p><br><b>TUGAS TUTORIAL  KE-3<br>PROGRAM STUDI MANAJEMEN </b><br><br>

<table border="0" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-insideh: none; mso-border-insidev: none; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 100%;">
 <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Nama Mata Kuliah<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Pemasaran Jasa<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 1;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Kode Mata Kuliah<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">EKMA 4568<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 2;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Jumlah sks<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">3 SKS<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 3;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%"><br></td><td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%"></td><td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%"><br></td></tr>
 <tr style="mso-yfti-irow: 5;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Status Pengembangan<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Baru/Revisi* (coret yang tidak sesuai)<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 6;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Tahun Pengembangan<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">2019 </span><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;"><span style="mso-spacerun: yes;"> </span><span lang="IN"><o:p></o:p></span></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
  <td style="padding: 0in 5.4pt; width: 25.76%;" valign="top" width="25%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Edisi Ke-<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 3.04%;" valign="top" width="3%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">:<o:p></o:p></span></p>
  </td>
  <td style="padding: 0in 5.4pt; width: 71.2%;" valign="top" width="71%">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; tab-stops: 155.95pt; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">1 </span><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;"><span style="mso-spacerun: yes;"> </span><span lang="IN"><o:p></o:p></span></span></p>
  </td>
 </tr>
</tbody></table>

<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
 <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
  <td style="border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 28.1pt;" width="37">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">No<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 283.5pt;" width="378">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Tugas Tutorial<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 63.8pt;" width="85">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Skor Maksimal<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 91.85pt;" width="122">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12pt; mso-ansi-language: IN;">Sumber Tugas
  Tutorial<o:p></o:p></span></b></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 1;">
  <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 28.1pt;" valign="top" width="37">
  <p class="MsoNormalCxSpLast" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">1<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 283.5pt;" valign="top" width="378">
  <p class="MsoListParagraph" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Jelaskan strategi dalam membina hubungan
  dengan menciptakan ikatan (bonding) kepada pihak yang mempunyai hubungan
  strategis dengan perusahaan<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 63.8pt;" valign="top" width="85">
  <p class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">25<o:p></o:p></span></i></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 91.85pt;" valign="top" width="122">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Modul 6 Kegiatan
  Belajar 1<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 2;">
  <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 28.1pt;" valign="top" width="37">
  <p class="MsoNormalCxSpLast" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">2<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 283.5pt;" valign="top" width="378">
  <p class="MsoListParagraph" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Jelaskan reward yang secara kumulatif
  dapat dinikmati perusahaan dalam jangka panjang sebagai akibat dari
  peningkatan loyalitas konsumen !<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 63.8pt;" valign="top" width="85">
  <p class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">25 <o:p></o:p></span></i></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 91.85pt;" valign="top" width="122">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Modul 6 Kegiatan
  Belajar 2<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 3;">
  <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 28.1pt;" valign="top" width="37">
  <p class="MsoNormalCxSpLast" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">3<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 283.5pt;" valign="top" width="378">
  <p class="MsoListParagraph" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Jelaskan 5 Service Gap yang diakibatkan
  adanya perbedaan persepsi mengenai kualitas jasa !<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 63.8pt;" valign="top" width="85">
  <p class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">25<o:p></o:p></span></i></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 91.85pt;" valign="top" width="122">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Modul 7 Kegiatan
  Belajar 1<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
  <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 28.1pt;" valign="top" width="37">
  <p class="MsoNormalCxSpLast" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">4<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 283.5pt;" valign="top" width="378">
  <p class="MsoListParagraph" style="line-height: normal; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Jelaskan apa yang dimaksud dengan
  produktifitas jasa dan apa kesulitan dalam mengukurnya !<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 63.8pt;" valign="top" width="85">
  <p class="MsoNormalCxSpFirst" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">25<o:p></o:p></span></i></p>
  </td>
  <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 91.85pt;" valign="top" width="122">
  <p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; mso-add-space: auto; text-align: justify;"><span style="font-family: "Times New Roman",serif; font-size: 12pt;">Modul 7 Kegiatan
  Belajar 2<o:p></o:p></span></p>
  </td>
 </tr>
</tbody></table>

<br>*   coret yang tidak sesuai <br><br>

<p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0in; margin-left: 14.2pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 14.2pt; mso-add-space: auto;"><span style="font-family: "Times New Roman", serif;"><b><span style="background-color: #cfe2f3; font-size: large;">Jawaban </span></b><span style="font-size: 12pt;">:</span></span></p>

<p class="MsoNormalCxSpMiddle" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">1). Jelaskan strategi dalam membina hubungan dengan menciptakan ikatan (bonding) kepada  pihak yang mempunyai hubungan strategis dengan perusahaan<span></span></p>

Tugas 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya TUGAS 3 Pemasaran Jasa.08 EKMA4568 FAKULTAS EKONO...

Diskusi 8 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<br><br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 8 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 8 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 8 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br><br></div><div style="text-align: center;"><br></div><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 8 EKMA4568 <br></span></b><br><div style="text-align: justify;">Diskusikan mengenai 4 perspektif dalam Balance Score Card dan implikasinya terhadap perusahaan? Jangan lupa mencantumkan referensi jika anda mengutipnya.<span></span></div></div>

Diskusi 8 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 8 EKMA4568 Diskusikan mengenai 4 perspektif dalam Balan...

Diskusi 7 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<br><br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 7 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 7 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 7 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br></div><div style="text-align: center;"><br></div><div style="text-align: justify;"><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 7 EKMA4568 </span></b></div><div style="text-align: justify;"><br></div><div style="text-align: justify;">Jika vaksin covid-19 pada Januari 2021 sudah dapat dimanfaatkan oleh Masyarakat. Mari kita diskusikan strategi pemulihan jasa dari sisi konsumen dan sisi produsen setelah masa pandemi covid-19 . Jangan lupa mencantumkan referensi jika anda mengutip dari referensi tersebut, dan gunakan kata-kata anda sendiri dalam menyimpulkan referensi tersebut.<span></span></div></div>

Diskusi 7 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 7 EKMA4568 Jika vaksin covid-19 pada Januari 2021 sudah...

Diskusi 6 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<div><br></div><div><br></div><br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 6 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 6 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 6 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br></div><div style="text-align: center;"><br></div><div><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 6 EKMA4568</span></b></div><div><br></div><div style="text-align: justify;">mengenai konsep dan penerapan SERVQUAL (Reliability, Responsiveness, Accuracy, Emphaty, dan Tangible) pada perusahaan jasa dimasa pandemi covid-19! Anda diharuskan mencantumkan referensi jika anda mengutip referensi tersebut.<span></span></div>

Diskusi 6 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 6 EKMA4568 mengenai konsep dan penerapan SERVQUAL (Relia...

Tugas 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya

<p><br></p><b><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Tugas ke-2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya</span></b></div></b><div class="post-header" style="border: 0px; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><div class="post-header-line-1" style="border: 0px; color: #2b2828; font-family: Arial, "Times New Roman", Times, serif; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></div><p class="gathel" style="background-color: white; border: 0px; color: #888888; font-family: Arial, "Times New Roman", Times, serif; font-size: 12px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 5px 0px; padding: 11px 0px; text-align: center; vertical-align: baseline;"><span class="date updated" style="border: 0px; float: left; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span></p></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Tugas 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Tugas 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" width="546"></a></div><br><br></div><br><b>TUGAS TUTORIAL  KE-2<br>PROGRAM STUDI MANAJEMEN<span></span></b>

Tugas ke-2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya TUGAS TUTORIAL KE-2 PROGRAM STUDI MANAJEMEN

Diskusi 5 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 5 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 5 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 5 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br><br><div style="text-align: justify;"><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 5 EKMA4568 </span></b></div><div style="text-align: justify;"><br></div><div><div style="text-align: justify;">Jika Loyalitas konsumen itu penting, bagaimana seharusnya perusahaan membangun loyalitas konsumen di masa Pandemi Covid-19 pada era society 5.0. Silahkan menuliskan referensi jika anda mengutip referensi tersebut, dan gunakan kata-kata anda sendiri dalam menyimpulkan referensi tersebut.<span></span></div></div>

Diskusi 5 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 5 EKMA4568 Jika Loyalitas konsumen itu penting, bagaima...

Diskusi 4 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<div><br></div><b><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 4 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div></b><div style="text-align: center;"><br></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 4 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 4 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br></div><div style="text-align: center;"><br></div><div><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 4 Tuton EKMA4568</span></b></div><div><br></div><div style="text-align: justify;">Dimasa Pandemi ini permintaan akan  produk mengalami fluktuatif. sehingga tidak dapat diprediksi dengan sempurna. Oleh karena itu diskusikan bagaimana perusahaan menyesuaikan kapasitasnya pada kondisi tersebut. Cantumkanlah sumber referensi jika anda mengutipnya, dan gunakan kata-kata anda sendiri dalam menyimpulkan referensi tersebut.<span></span></div>

Diskusi 4 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 4 Tuton EKMA4568 Dimasa Pandemi ini permintaan akan pro...

Tugas 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya

<p class="MsoNormal" style="margin-bottom: 0.0001pt;"></p><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Tugas 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya</span></b></div><div style="text-align: center;"><br></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Tugas 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Tugas 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya" width="546"></a></div><br><br></div><div style="text-align: center;"><br></div><b><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: IN;">TUGAS TUTORIAL  KE-</span></b><b><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">1</span></b><p></p>

<p align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: IN;">PROGRAM STUDI MANAJEMEN<o:p></o:p></span></b></p>

<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
 <tbody><tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
  <td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" width="37">
  <p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: IN;">No<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" width="345">
  <p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: IN;">Tugas
  Tutorial<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" width="85">
  <p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: IN;">Skor
  Maksimal<o:p></o:p></span></b></p>
  </td>
  <td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" width="118">
  <p align="center" class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: IN;">Sumber
  Tugas Tutorial<o:p></o:p></span></b></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 1;">
  <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" valign="top" width="37">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">1<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" valign="top" width="345">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Jelaskan karakteristik jasa dan implikasinya
  terhadap pemasaran !<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" valign="top" width="85">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">15<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="118">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Modul 1 Kegiatan Belajar 1<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 2;">
  <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" valign="top" width="37">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">2<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" valign="top" width="345">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Jelaskan dampak perubahan kekuatan politik, ekonomi,
  social, budaya, dan teknologi terhadap peningkatan bisnis jasa<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" valign="top" width="85">
  <p class="MsoNormal"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">30<o:p></o:p></span></i></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="118">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Modul 1 Kegiatan Belajar 2<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 3;">
  <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" valign="top" width="37">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">3<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" valign="top" width="345">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Jelaskan tiga tahapan proses konsumsi jasa menurut
  Lovelock dan Writz (2014)!. Berikan contoh. <o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" valign="top" width="85">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">25<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="118">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Modul 2 Kegiatan Belajar 1<o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 4;">
  <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" valign="top" width="37">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">4<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" valign="top" width="345">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Jelaskan keterkaitan antara
  Positioning-Branding-Diferensiasi jika diapikasikan pada Kasus Perusahaan,
  misal Hotel Santika<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" valign="top" width="85">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">20<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="118">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Modul 2.Kegiatan Belajar 2. <o:p></o:p></span></p>
  </td>
 </tr>
 <tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
  <td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.8pt;" valign="top" width="37">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">5<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 258.9pt;" valign="top" width="345">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Jelaskan dimensi-dimensi inovasi jasa yang harus
  diperhatikan oleh penyedia jasa ! Berikan contoh !<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.6pt;" valign="top" width="85">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">10<o:p></o:p></span></p>
  </td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 88.6pt;" valign="top" width="118">
  <p class="MsoNormal"><span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%;">Modul 3. Kegiatan Belajar 1.<o:p></o:p></span></p>
  </td>
 </tr>
</tbody></table>

<b><span style="background-color: #cfe2f3; font-size: large;">Jawaban : <br></span></b><br><b><span style="font-size: medium;">1. Jelaskan karakteristik jasa dan implikasinya terhadap pemasaran ! <br></span></b><br><div style="text-align: justify;">Jasa atau pelayanan (services) didefinisikan sebagai kegiatan ekonomi yang menghasilkan waktu, tempat, bentuk, dan kegunaan psikologis (Haksever et al., 2000). Jasa atau pelayanan juga merupakan kegiatan, proses, dan interaksi, serta merupakan perubahan dalam kondisi orang atau sesuatu dalam kepemilikan pelanggan (Edvardsson et al., 2005). Jasa merupakan kegiatan, perbuatan, atau kinerja yang bersifat tidak nampak. Jasa juga merupakan struktur komprehensif, bukan tunggal, dan secara konsisten digunakan secara unidimensional.<span></span></div>

Tugas 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Beserta Jawabannya TUGAS TUTORIAL KE- 1 PROGRAM STUDI MANAJEMEN ...

Diskusi 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div>  <br><div style="text-align: center;"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br></div><br><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Diskusi 3<br></span></b><div><br></div><div><div style="text-align: justify;">Menurut anda, apa saja dampak pandemi covid-19 terhadap bauran pemasaran (marketing mix) jasa diera industri 4.0? Jelaskan per elemen marketing mix (product, price, promotion, place, process, physical evidence, dan people).</div><span></span></div></div>

Diskusi 3 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Diskusi 3 Menurut anda, apa saja dampak pandemi covid-19 terha...

Diskusi 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<br><div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br></div><div style="text-align: center;"><br></div><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Soal Diskusi 2 EKMA4568 <br></span></b><br><div style="text-align: justify;">Selamat datang pada forum inisiasi kedua, setelah minggu kemarin kita mengikuti inisiasi kesatu. kembali saya mengingatkan teman-teman untuk tidak COPY-PASTE dalam memberikan tanggapan. Dalam berdiskusi mahasiswa diharapkan berbahasa yang santun, memegang teguh norma dan etika, berfikir kritis konstruktif, dan bersikap akademis. Jangan lupa untuk mencantumkan referensi ya !<span></span></div>

Diskusi 2 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Soal Diskusi 2 EKMA4568 Selamat datang pada forum inisiasi kedu...

Diskusi 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa

<div style="text-align: center;"><b><span style="background-color: #cfe2f3; font-size: x-large;">Diskusi 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa</span></b></div><div style="text-align: center;"><br></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/s587/EKMA456802.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Diskusi 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" border="0" data-original-height="587" data-original-width="500" height="640" loading="lazy" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSzJghCXmAu5P3uBgYbqKtiO_BuZKIgu6x2aEoiLYxlrrqgIY9Y7szCi0OgLu3TuDvohDiRa84XStk53R_i7AAO54FWO55uoDGAhbu7ooGQGH6UuqW_a-HkGdBxQd7cwZP7alZqyNzJGjI0aVvil5oXyXj9q3kVSkQfNDiq_YgtaXAWu9pVN5VTJqUfg/w546-h640-rw/EKMA456802.jpg" title="Diskusi 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa" width="546"></a></div><br><br></div><br><b><span style="background-color: #cfe2f3; font-size: large;">Pertanyaan Soal Tuton EKMA4568 <br></span></b><div><br></div><div><div style="text-align: justify;">Mari kita berdiskusi mengenai konsep Service Dominant Logic (SDL) dan bagaimana praktiknya yang saudara mahasiswa ketahui?</div><br><b><span style="background-color: #cfe2f3; font-size: large;">Jawaban<br></span></b><br><div style="text-align: justify;">Services Dominant Logic atau SDL (dalam Modul BMP EKMA4568 hal. 1.6) dipublikasikan pertama kali oleh Vargo dan Lusch (2004) . Services Dominant Logic atau SDL intinya menyatakan jasa lebih dominan dari produk dan produk perlu dipertimbangkan sebagai medium untuk layanan perusahaan, perlu adanya pergeseran dari perspektif pada perusahaan ke perpektif pada konsumen. Perspektif service dominant logic berpandangan bahwa konsumen yang selama ini pasif, saat ini dapat menjadi pemain aktif yang bersama-sama perusahaan dapat menciptakan nilai  bersama (Co-creation value).<span></span></div></div>

Diskusi 1 Tuton UT Universitas Terbuka EKMA4568 – Pemasaran Jasa Pertanyaan Soal Tuton EKMA4568 Mari kita berdiskusi mengenai konsep Servic...